After Effects Process

When presenting the word another i wanted them to gradually come onto the screen. To do this I created each letter as a separate and introduce them into the sequence slightly after each other. I then added the Position effect and started the first keyframe with the letter off screen. I then introduced the new keyframe onto the scene where i wanted it to be finally placed. I did this for each letter with a gradual delay to produce the overall effect i wanted.

For the word negative, I had already used an effective typeface to make the word stand out. To intensify this I decided to add the 'Basic 3D' effective using the swivel option. I did this as i wanted it to be the main focus of that specific sequence.

I used the same 'Basic 3D' effect for the word Capture. However, I changed the tilt option so that i would tilt onto the screen. I did this as the rest of the text around it is fairly simple and 'capture' is a strong word within my audio. However, when using my typeface I made 'good' the focus on the page so I didn't want to mix a variety of typefaces together.

For the word focus I used the effect 'Camera Lens Blur' to create the effective of a blur coming into focus. I did this to link to the idea of a camera when focusing. I arranged the key frames so that it was blurred for a period of time however it still came into focus before the next word was on screen. This allowed the reader to see the blur effectively and also read the word clearly.

When producing my graphic camera on After Effects I used a variety of shapes to do a basic block outline. I then added a camera lens flash onto it by using the effect 'Lens Flare' - I changed the settings so that the flash was white and this produced the effect of flashing out completely onto a fresh white background ready for the next scene.